Brand psychology | Content strategy | Creative strategy | Marketing | Narrative design | Storytelling in marketing
Character arc ≠ plot arc. Brands need both
What’s the plot? That’s the question every marketer is trained to answer. The timeline. The launch. The announcement. The metric to hit. The feature to unveil. The call to action to place like a flag at the summit. And that’s how brand storytelling becomes a sequence of events. Structured, yes, but strangely empty. We know…