Brand psychology | Brand storytelling | Marketing psychology | Narrative frameworks | Psychology of marketing | Storytelling frameworks | Storytelling in marketing
Run for your brand. What Zombies, Run! can teach us about motivating action through story
What if your call-to-action chased your audience into literal motion instead of just inviting clicks? The best stories don’t wait. They run toward you. Welcome to the apocalypse (It’s branded) You’re running. Your legs ache, your breath is uneven. In your ears: Static. Crackle. Panic. “Runner 5, they’re behind you. Faster. NOW.” It’s the Zombies,…