About me
Meet the storyteller behind Narrative Spin
Copywriter and Content Marketing Manager turned Narrative Storyteller
Hi, I’m Johanna, the founder of Narrative Spin – a content marketing consultancy that brings storytelling to life. With a background in literary studies, creative writing, and over 15 years of marketing experience, I’ve made it my mission to help businesses like yours break free from generic strategies and craft stories that truly resonate.
I believe every brand has a unique story worth telling, one that can inspire, connect, and drive meaningful change. But finding that story and sharing it effectively isn’t always easy.
That’s where I come in.
Authenticity
Your brand’s story should reflect its true essence – no fluff, no clichés.
Connection
I’m passionate about helping you build relationships that go beyond transactions.
Creativity
Together, we’ll think outside the box to create narratives that captivate.
Growth
I’m here to empower you to take your brand to the next level.
Storytelling matters
Storytelling isn’t just a buzzword—at least, it shouldn’t be! Too often, marketing stories focus on the business rather than the clients. But the real power of storytelling lies in shifting the narrative. Instead of telling “our” story, we should focus on telling their story—your clients’ story.
Your company should act as the guide, helping clients overcome challenges and achieve the future they envision. After all, it’s your clients who are the heroes—or in my case, the heroines—of their stories and journeys.
The Heroine’s Journey is all about collaboration and teamwork, building true communities. At Narrative Spin, I put storytelling at the heart of effective marketing. A great story has the power to cut through the noise, ignite emotions, and build trust. Together, we’ll create untold or at least more effective stories using advanced literary techniques combined with modern content marketing strategies, ensuring your brand stands out in today’s crowded digital landscape.
My journey so far…
Before launching Narrative Spin, and before leaving the traditional marketing narratives behind, I spent years immersed in the world of literature. I studied how stories captivate, inspire, and create change.
As a creative writing teacher at the university and an award-winning non-fiction writer turned marketing strategist, I’ve learned how to blend the art of storytelling with the science of strategy to create content that moves people.