Every story is a choice, but most storyteller’s don’t admit they’re making one. The question is: what are you choosing to reveal and what are you leaving out? Let’s begin with the lie. Not the one where you invent clients out of thin air. Not the dramatic glow-up story with three filters and business class…
To promote Squid Game Season 2, Netflix turned the streets of Bucharest into a real-life treasure hunt, blending pop culture, puzzle-solving, and storytelling into a single campaign. Netflix hid 454 bloodstained green tracksuits, each marked with clues and details symbolizing a player’s fate from Season 1, across local thrift shops. Fans raced to crack puzzles,…
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