Content marketing strategies

Authors lie. So do storytellers, but the good ones tell you why

By 31/08/202520/10/2025

Fiction knows this. Marketing pretends not to The narrator is always constructed (yes, even yours) Shaping is not the same as deceiving Transparency beats illusion (but you still get to perform) Bonus prompt: Reverse-engineer the lie

Netflix promoted Squid Game Season 2 with a real-life scavenger hunt. A textbook example of using mystery marketing.

Content marketing strategies | Creative campaigns | Customer engagement | Storytelling in marketing

Using mystery to build curiosity in your marketing campaigns

By 02/03/202519/02/2025

Deliberate withholding or, why mystery works in marketing A mystery-driven campaign, an example Key elements of mystery in marketing Application examples Practical ways to use mystery in your marketing Real-word examples in action Common pitfalls (and how to avoid them) Turning curiosity into engagement

Narrative Dispatch

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