Halftone collage False, Truth information. Authors lie concept and how it applies to ethical, story-driven marketing
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Authors lie. So do storytellers, but the good ones tell you why

Every story is a choice, but most storyteller’s don’t admin they’re making one. The question is: what are you choosing to reveal and what are you leaving out? Let’s begin with the lie. Not the one where you invent clients out of thin air. Not the dramatic glow-up story with three filters and business class…