Brand strategy | Marketing psychology | Narrative frameworks | Narrative techniques | Storytelling frameworks
Beyond the call. The Hero’s Journey as a marketing framework (that still works, sometimes)
A story is never just about events. It’s about movement through change. That’s what makes it useful in marketing and why we still reach for the hero’s arc, even when it doesn’t quite fit. Every time the Hero’s Journey is declared passé, it stages a comeback. Rebranded. Repurposed. Recast. From origin stories on startup landing…