A winding path, symbolizing transformation and inner movement. The scene evokes both journey and choice.
| | | |

Beyond the call. The Hero’s Journey as a marketing framework (that still works, sometimes)

By

A story is never just about events. It’s about movement through change. That’s what makes it useful in marketing and why we still reach for the hero’s arc, even when it doesn’t quite fit. I. Campbell’s monomyth and the myth of universality II. Why the hero still (sometimes) holds III. When the arc breaks. Brands…

Two female hands showing a peace sign and a woman's wide open mouth showing tongue.
| |

Marketing Mad Libs: the unhinged way to break through your brand’s mental fog

By

The fog is real (and it’s not just you) Templates don’t work. Rituals do What exactly is a Marketing Mad Lib, and why might it be the most unexpectedly useful thing you try this month? No one warned me that becoming a [blank] would turn me into a [blank] with opinions about [blank]. Who this…