diversity in marketing

The power of storytelling in a globalized world Telling inclusive stories 1. Authenticity over tokenism 2. Cultural awareness and sensitivity 3. Involve diverse perspectives 4. Language matters 5. Recognizing and addressing biases Lessons from brands that get it right Coca-Cola’s “Share a Coke” campaign: personalization, not assumption Netflix: localization over translation Airbnb: real stories, real…