The Dark Night of the Soul can be scary for fictional characters, individuals, and brands alike, like the face of this ghost in the dark.
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The Dark Night of the Soul in marketing. Why you must break before you rebuild

ByJohanna

At first, everything worked. The engagement was steady. The revenue followed. The strategies that once felt sharp and innovative became routine. Predictable, even easy. There was a time when your brand had momentum. A time when marketing felt like forward motion, not just maintenance. But then something shifted. The audience stopped responding the way they…