A man reading a book. Over the man's head all various storytelling genres, that should also be used in marketing to inform the brand story, tone of voice, and visuals.
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Genres aren’t just for books. How to choose your brand’s narrative style

ByJohanna

Your brand has a genre Genre, once understood, becomes a shortcut to coherence. It gives your brand tone, shape, rhythm and pace. It becomes the structure behind the storytelling; quiet, but deeply felt. What is a genre, really, and why does it matter for branding? Genre matters because it sets expectations, and expectations shape emotional…