The word 'confidential' in red behind a black background with a rip to let the word out.
| | |

7 contraband copy techniques I just made up (but you’ll want to steal immediately)

You’ve done the things. You’ve read the swipe files. Your copy is clean. Polished. Optimized. And it’s still not cutting through. It’s good, but not dangerous. It converts, but doesn’t haunt. This post is for that moment. When you’re good. But tired. And ready to tear something down. Not frameworks. Not swipeable templates. These are…