What if your brand isn’t a Hero but a Fool? Rethinking the arc with Tarot’s wild card
Not all journeys are about conquest. Some are about surrender. Some begin at zero. Opening the gate. The Fool, not the Hero Marketing loves a mountain. The Hero’s Journey with its cinematic arcs, tidy trials, and triumphant returns, has ruled brand storytelling for decades. From Silicon Valley pitch decks to solopreneur origin stories, we’ve been…