Storytelling is neurological UX. And in complex, high-stakes industries, it may be the only thing your audience can actually process. Let’s talk about your brain (and theirs) We begin, not with messaging, but with the oldest organ in the room: the brain. Yours. Mine. Theirs. The one carrying the weight of unread white papers, three…
Because conflict is what makes your audience care There’s something desperate in the way modern brands cling to the idea of “the twist”, as if surprise alone will save them. Here’s the bait: The twist is overrated.Here’s the catch: Most stories don’t survive without conflict.And here’s the blood-letting truth: If no one’s opposing you, no…
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