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Storytelling strategy

A minimalist, abstract visual showing fragments of content transforming into a unified arc. Represents the emotional impact of short-form storytelling.
Brand voice | Content marketing | Micro-content | Storytelling strategy

Arc in a box. How to use story arcs in micro-content

By 19/10/202513/10/2025

The myth of “too short for story” What is a micro-arc? Micro-arcs that hit hard Rovio’s Angry Birds “Level Up” shorts Too Good To Go’s zero-waste surprise Notion’s dashboard demos Duolingo’s push notification LinkedIn carousel posts telling micro-stories How to build a micro-arc without losing the plot Where micro-arcs work best Arc is more than…

Read More Arc in a box. How to use story arcs in micro-contentContinue

A Cruella de Vil look-alike woman representing that your brand story needs a villain
Brand messaging | Narrative frameworks | Storytelling strategy

Your brand doesn’t need a plot twist. It needs a villain

By 18/05/202509/05/2025

Because conflict is what makes your audience care If the villain is missing, your story feels flat Don’t be the hero, be the weapon What it looks like in the wild Naming your own villain The battle line you’ve been avoiding

Read More Your brand doesn’t need a plot twist. It needs a villainContinue

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