What’s the plot? That’s the question every marketer is trained to answer. The timeline. The launch. The announcement. The metric to hit. The feature to unveil. The call to action to place like a flag at the summit. And that’s how brand storytelling becomes a sequence of events. Structured, yes, but strangely empty. We know…
What if your call-to-action chased your audience into literal motion instead of just inviting clicks? The best stories don’t wait. They run toward you. Welcome to the apocalypse (It’s branded) You’re running. Your legs ache, your breath is uneven. In your ears: Static. Crackle. Panic. “Runner 5, they’re behind you. Faster. NOW.” It’s the Zombies,…
You think you make choices. You think you pick your coffee. Your laptop. Your shoes.You think you scroll, browse, click, and buy of your own free will. You don’t. Marketing did. Not the buy now, act fast, final sale pushy kind. The real kind. The kind you don’t see coming. The kind that whispers instead…
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