The Mirror Moment and other storytelling elements to boost your brand narrative and marketing
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From invisible to unforgettable. How to use storytelling to elevate your brand

You’re not new to business, so why does your marketing feel stale? I mean, you’ve built something real. Your business isn’t a fleeting side project—it’s an established brand with a reputation. You have the experience. You have the clients. You’ve done the hard part. So why does it feel like no one is paying attention?…

Sustainable brand storytelling. Year of the Snake marketing strategy.
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Shed the old, embrace the new. The Year of the Snake & the rise of sustainable storytelling

In the Chinese zodiac, the Year of the Snake – a year of shedding & strategy! – symbolizes wisdom, patience, and transformation. The snake doesn’t rush. It moves with precision, knowing when to strike and when to shed its skin, letting go of what no longer serves it while keeping what is essential. Brands, too,…

Short, powerful stories drive engagement on social media. Learn how to craft micro-stories that capture attention, evoke emotion, and boost brand interaction across platforms.
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Crafting micro-stories for social media engagement

Social media moves fast. Every swipe is a chance to grab attention – or lose it. What if you could captivate your audience in just 10 seconds? That’s where micro-stories come in. Short, powerful, and designed to connect instantly, without losing depth. This post will walk you through: What are micro-stories? A micro-story is a…