Brand psychology | Content strategy | Creative strategy | Marketing | Narrative design | Storytelling in marketing
Character arc ≠ plot arc. Brands need both
Act I: The mistake of all action, no change Act II: The difference between what happens and why it matters Plot arc Character arc External events Internal evolution What happens What it means Linear Fragmented or circular Transactional Transformational Focus on doing Focus on becoming What we plan What we feel Act III: You are…