Joy as the original UX design The optimization hangover Rethinking the brief: from hook to lift Joy as compass Choose joy in the design process The strategic imperative of joy
You’re not blocked. You’re disconnected. When the cursor blinks but you don’t This isn’t a block. It’s a narrative fracture You can’t write from a script you didn’t choose It’s not that you don’t know what to say. It’s that the rules you’ve been handed weren’t built for your voice. Something is coming. But not…
POV: You think you see clearly. You don’t. TikTok already knows this. Marketing doesn’t. The three POVs of marketing (and why two of them suck) 1st-person (the brand as the protagonist) – BAD 2nd-person (addressing the audience) – SOMETIMES BAD, SOMETIMES BRILLIANT 3rd-person (the storytelling POV) – POWERFUL Reverse engineering POV in your brand messaging POV: You just…
The shift. What is a Call to Adventure in storytelling? CTA vs. Call to Adventure, what’s the difference? CTA Call to Adventure A CTA asks for a response. A Call to Adventure offers a transformation. “Subscribe to our newsletter” “Your brand’s next chapter starts here” “Get 10% off today” “Join a movement that changes the…
The entrepreneurial misinterpretation (and why it’s necessary) Marketing is subtraction, not addition The Virginia Woolf approach to marketing (and other lessons in ruthless refinement) Killing your darlings in brand storytelling: it’s not about you The boldness of letting go
What is the Heroine’s Journey? Why the Heroine’s Journey is perfect for brands The steps of the Heroine’s Journey applied to your brand 1. The call to connection 2. Building relationships 3. Share challenges and growth 4. Emotional fulfillment and shared success Airbnb, a Heroine’s Journey success story The Heroine’s Journey in your brand Shaping…
