Joy as the original UX design The optimization hangover Rethinking the brief: from hook to lift Joy as compass Choose joy in the design process The strategic imperative of joy
The case for joy. Rebellion in soft clothing Urgency is brittle. Joy is renewable. What joy as strategy actually looks like 1. Designing for emotional lift 2. Surprise and delight as brand currency Joy as KPI Did it spark delight? If so, it deserves to ship. Micro-case studies (Joy in the wild) Marimekko’s 2025 collaborations…
The decline of personal connection in marketing What makes a great brand love letter? 1. Authenticity: speak from the heart 2. Vulnerability: share the imperfect, not just the perfect 3. Emotional resonance: make them feel something 4. Personalization: make it feel like it’s meant just for them 5. Consistency: a one-time love letter isn’t enough…
What is the Heroine’s Journey? Why the Heroine’s Journey is perfect for brands The steps of the Heroine’s Journey applied to your brand 1. The call to connection 2. Building relationships 3. Share challenges and growth 4. Emotional fulfillment and shared success Airbnb, a Heroine’s Journey success story The Heroine’s Journey in your brand Shaping…