Brand identity & emotion | Content strategy | Creative campaigns | Customer experience (CX) | Emotional branding | Emotional marketing | Marketing trends | Storytelling in marketing
The 2026 marketing trend no one saw coming: Joy as strategy
While everyone else is optimizing for clicks and conversions, the marketers paying real attention in 2026 are doing something radical: they’re choosing joy. Not gimmicks. Not gamified dopamine traps. Not emotional simulacra assembles by AI. Joy. Real joy. As strategy. You might not find it in the usual trend reports. Those are still busy predicting…