Brand identity & emotion | Content strategy | Creative campaigns | Customer experience (CX) | Emotional branding | Emotional marketing | Marketing trends | Storytelling in marketing
The 2026 marketing trend no one saw coming: Joy as strategy
The case for joy. Rebellion in soft clothing Urgency is brittle. Joy is renewable. What joy as strategy actually looks like 1. Designing for emotional lift 2. Surprise and delight as brand currency Joy as KPI Did it spark delight? If so, it deserves to ship. Micro-case studies (Joy in the wild) Marimekko’s 2025 collaborations…