POV: This blog just changed the way you see marketing

POV: You’re reading this sentence, but I’m the one controlling where your thoughts go next.

You think you’re skimming. Browsing. Consuming content like you always do.

But that’s not what’s happening.

Right now, I’m shaping how you experience this moment.
Right now, I’m shifting how you think about marketing.
Right now, I’m inside your head, flipping switches, rearranging furniture.

And you’re still here. Still reading. Still following where I lead.

That’s POV.

POV: You think you see clearly. You don’t.

POV is a lens. A filter. A manipulation tool.

You think you’re observing reality, but every brand, every ad, every piece of content you consume has already decided how you’re supposed to feel about it before you even realize it.

It’s the difference between a luxury brand and a discount store, even when the product is the same. It’s the reason a well-crafted ad can make you cry over a product you don’t even want.

It’s why a single camera angle can make a villain feel like a hero.

POV doesn’t just tell a story.
POV decides what reality looks like.

You are not the observer.
You are the observed.

TikTok already knows this. Marketing doesn’t.

TikTok figured it out before the rest of the marketing world even caught on: POV is one of the most viral video formats on the planet.

POV: You just got ghosted.
POV: Your next-door neighbor is in love with you but doesn’t know how to say it.
POV: You’re running from something, but you don’t know what.

What’s happening here?

• The creator isn’t just telling a story. They’re placing you inside it.
• You’re not watching from the outside. You’re the main character.
• You are seeing through the eyes of the experience.

This is why TikTok videos pull you in fasten than most Hollywood films. And yet… most brands still don’t get it. They talk at their audience instead of making them feel like they’re already inside the story.

POV: You’re a marketer who just realized your messaging has been backwards all along.

The three POVs of marketing (and why two of them suck)

Most brands default to the wrong POV. The one that makes their content sound like a corporate press release.

1st-person (the brand as the protagonist) – BAD

“We believe in innovation.”
“Our products are the best.”
“We are disrupting the industry.”

POV: No one cares.

The audience isn’t here to celebrate your journey. They’re here to figure out how this helps them.

2nd-person (addressing the audience) – SOMETIMES BAD, SOMETIMES BRILLIANT

Pushy, transactional, manipulative – the sometimes bad kind:
“You need this.”
“You’re making a mistake if you don’t buy today.”

Engaging, immersive, participatory – the sometimes brilliant kind:
POV: You just unlocked a marketing strategy no one else is using.
POV: This post made you realize why your brand storytelling is boring.

Second-person works if it feels like an invitation, not a demand.

3rd-person (the storytelling POV) – POWERFUL

This is how movies do it.
This is how novels do it.

Instead of “We make the best running shoes”, Nike says: “It’s 5 am. Your alarm goes off. You lace up. You hit the pavement. The world is still asleep. You’re already winning.”

You are there. You feel it. It’s marketing that pulls you into an experience, making you feel like you’re already living the transformation.

That’s POV.

Reverse engineering POV in your brand messaging

Here’s the part where your brain rewires itself.

Step 1: Identify the default POV in your current messaging

• Look at your website, your emails, your social captions.
• Who is speaking? Whose eyes are we seeing the world through?

Step 2: Flip the POV for stronger engagement

• Rewrite your brand messaging in TikTok POV format.
• Instead of: “Our software makes your life easier”…
  • POV: You just automated a task you used to hate doing.
  • POV: You just finished work an hour earlier and no one even noticed.

Step 3: Add immersion (make the customer see themselves inside the story)

• Instead of: “We’re launching something new!”…
  • POV: You’re about to be one of the first people to try this before the rest of the world even knows it exists.

POV: You just learned something that will change your marketing forever.

You didn’t just read this blog post. You experienced it.

You felt the POV shifts.
You noticed how the structure forced you to think differently.
You realized how this changes everything about the way you tell stories.

And now?
Now you can’t unsee it.

This is exactly what your marketing should do. Because if your audience doesn’t feel like they’re inside the story, they won’t remember it.

And right now, you’re inside one.

POV: This blog just changed the way you see marketing.

Now, your turn.

POV: You just thought of a POV-driven marketing hook that’s better than anything you’ve ever posted before. Drop it before you overthink it.