Zombies coming for a runner in the woods. A visual metaphor for story-driven marketing.
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Run for your brand. What Zombies, Run! can teach us about motivating action through story

ByJohanna

What if your call-to-action chased your audience into literal motion instead of just inviting clicks? The best stories don’t wait. They run toward you. Welcome to the apocalypse (It’s branded) You’re running. Your legs ache, your breath is uneven. In your ears: Static. Crackle. Panic. “Runner 5, they’re behind you. Faster. NOW.” It’s the Zombies,…

POV marketing concept explained with an image of virtual reality disrupting one's perception.
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POV: This blog just changed the way you see marketing

ByJohanna

POV: You’re reading this sentence, but I’m the one controlling where your thoughts go next. You think you’re skimming. Browsing. Consuming content like you always do. But that’s not what’s happening. Right now, I’m shaping how you experience this moment.Right now, I’m shifting how you think about marketing.Right now, I’m inside your head, flipping switches,…