Zombies coming for a runner in the woods. A visual metaphor for story-driven marketing.
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Run for your brand. What Zombies, Run! can teach us about motivating action through story

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Welcome to the apocalypse (It’s branded) What makes story move people? (Literally and metaphorically) Anatomy of a story-driven behavior trigger Story element Marketing parallel Clear stakes (zombies) Problem agitation: what happens if they do nothing? Progress tracking (5K prep) Milestone mapping: visible transformation Sound design, audio characters Immersive brand voice: make it feel like a…

POV marketing concept explained with an image of virtual reality disrupting one's perception.
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POV: This blog just changed the way you see marketing

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POV: You think you see clearly. You don’t. TikTok already knows this. Marketing doesn’t. The three POVs of marketing (and why two of them suck) 1st-person (the brand as the protagonist) – BAD 2nd-person (addressing the audience) – SOMETIMES BAD, SOMETIMES BRILLIANT 3rd-person (the storytelling POV) – POWERFUL Reverse engineering POV in your brand messaging POV: You just…