“Murder your darlings”, goes the saying. A phrase born in literature, but one that belongs just as much to branding and business. The greatest brands, like the greatest books, aren’t defined by what they include. They are defined by what they have the courage to leave out. The phrase, often attributed to William Faulkner, origins…
Trigger warning: This post mentions personal loss. If you’re sensitive to this topic, please proceed with caution or skip to the strategies section where I discuss business approaches.Running a business is challenging in the best of times, but what happens when life throws a curveball? As entrepreneurs, we often pride ourselves on our ability to…
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