Halftone collage False, Truth information. Authors lie concept and how it applies to ethical, story-driven marketing
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Authors lie. So do storytellers, but the good ones tell you why

Every story is a choice, but most storyteller’s don’t admin they’re making one. The question is: what are you choosing to reveal and what are you leaving out? Let’s begin with the lie. Not the one where you invent clients out of thin air. Not the dramatic glow-up story with three filters and business class…

The Mirror Moment and other storytelling elements to boost your brand narrative and marketing
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From invisible to unforgettable. How to use storytelling to elevate your brand

You’re not new to business, so why does your marketing feel stale? I mean, you’ve built something real. Your business isn’t a fleeting side project—it’s an established brand with a reputation. You have the experience. You have the clients. You’ve done the hard part. So why does it feel like no one is paying attention?…