If it works on the page, it works in a funnel. But if your words don’t make people feel something, your funnel is just a sequence. Here’s what marketers can learn from people who make language do unnatural, unforgettable things. Yes, we’re stealing from the greats There’s a door hidden in the side of the…
Your brand has mastered the basics. Now it’s time to dismantle them. Welcome to the lab, where the rules aren’t just bent. They’re reengineered. Welcome to the Lab You don’t stumble in. You choose to enter. The door creaks open not because it’s haunted, but because it’s lived-in. And inside, the light flickers, just once,…
You’re not new to business, so why does your marketing feel stale? I mean, you’ve built something real. Your business isn’t a fleeting side project—it’s an established brand with a reputation. You have the experience. You have the clients. You’ve done the hard part. So why does it feel like no one is paying attention?…
In the Chinese zodiac, the Year of the Snake – a year of shedding & strategy! – symbolizes wisdom, patience, and transformation. The snake doesn’t rush. It moves with precision, knowing when to strike and when to shed its skin, letting go of what no longer serves it while keeping what is essential. Brands, too,…
Social media moves fast. Every swipe is a chance to grab attention – or lose it. What if you could captivate your audience in just 10 seconds? That’s where micro-stories come in. Short, powerful, and designed to connect instantly, without losing depth. This post will walk you through: What are micro-stories? A micro-story is a…
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