Brand strategy | Content writing | Ethical marketing | Marketing psychology | Storytelling frameworks
You are not the hero. Why brands need to step out of the spotlight
Most brands write themselves into the story like they’re Iron Man. But no one likes a hero who won’t stop monologuing about their own brilliance. Especially when what your customer actually needs is a J.A.R.V.I.S. Narrative confusion or, how brands misuse the Hero’s Journey Enter the Mentor. The gift of StoryBrand (and its limits) Case…