Brand strategy | Content writing | Ethical marketing | Marketing psychology | Storytelling frameworks
You are not the hero. Why brands need to step out of the spotlight
Most brands write themselves into the story like they’re Iron Man. But no one likes a hero who won’t stop monologuing about their own brilliance. Especially when what your customer actually needs is a J.A.R.V.I.S. Brand storytelling has become a strange kind of theatre. Everyone wants to be the protagonist, the visionary, the world-changer. And…