Not all journeys are about conquest. Some are about surrender. Some begin at zero. Opening the gate. The Fool, not the Hero Marketing loves a mountain. The Hero’s Journey with its cinematic arcs, tidy trials, and triumphant returns, has ruled brand storytelling for decades. From Silicon Valley pitch decks to solopreneur origin stories, we’ve been…
Most brands write themselves into the story like they’re Iron Man. But no one likes a hero who won’t stop monologuing about their own brilliance. Especially when what your customer actually needs is a J.A.R.V.I.S. Brand storytelling has become a strange kind of theatre. Everyone wants to be the protagonist, the visionary, the world-changer. And…
A story is never just about events. It’s about movement through change. That’s what makes it useful in marketing and why we still reach for the hero’s arc, even when it doesn’t quite fit. Every time the Hero’s Journey is declared passé, it stages a comeback. Rebranded. Repurposed. Recast. From origin stories on startup landing…
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