From plot twist to pivot. When to change the story (and how to tell it mid-flight)
The myth of the masterplan Whether or not you narrate it. Plot twist vs. pivot. Know the difference Plot twist Pivot Plot twists shock. Pivots resonate. Why brands pivot (and why it often falls apart) How to pivot in public (without losing the plot) 1. Narrate the shift as it happens We’re in a season…