From Call to Action to Call to Adventure. What storytelling teaches us about marketing
You scroll through your inbox. Your feed. Your LInkedIn notifications. A flood of messages compete for your attention. But do any of them matter? “Buy now.”“Sign up today.”“Download this freebie.” They all blur together. Transactional. Forgettable. But what if marketing didn’t feel like an order? What if it felt like an invitation? Marketers have obsessed…