Brand narrative | Content strategy | Copywriting techniques | Creative marketing | Narrative strategy | Storytelling in marketing
Breaking the Arc. Loops, fractals, and fragmented storytelling
This is not where stories are supposed to start. But here we are, already in the middle. Already unsure of what’s been left out. Already in motion. Without direction. Which is how most of us move through the world now, isn’t it? Scroll by scroll. Echo by echo. Brand to brand to brand. Linear storytelling…