The Storytelling Lab. Dismantling voice, form, and every copy rule you’ve outgrown
Welcome to the Lab The next level of storytelling is about undoing the polish to find something warmer underneath. Why disrupting form matters (and why most brands never do it) Experimental formats (with purpose, not gimmickry) The micro-essay sales page Interview-as-copy Choose-your-own-adventure email sequences Voice-switch narratives Disrupted layouts Wildcard: The gaslighting chatbot What happens when…