Arc in a box. How to use story arcs in micro-content
Don’t let the scroll fool you. Micro-content wants shape. It wants to move, surprise, resolve. Even a 20-second story can make people feel. The myth of “too short for story” The scroll is doom.The tap, instant, brutal.The swipe, unconscious. None of this means people don’t want a story. In fact, the shorter the content, the…