The literary copywriter’s toolbox. Tactics stolen from novelists, poets & playwrights
Yes, we’re stealing from the greats Metaphor. Say what you really mean without saying it You’re not tired. You’re in the cocoon phase. Marketing isn’t a funnel. It’s a ritual. You’re not a software tool. You’re a lighthouse. You’re not a productivity course. You’re a scalpel in a world of blunt knives. Enjambment. Break the…