If your marketing failed, maybe it wasn’t the idea. Maybe it was the storytelling. “Fail fast” left out the best part We’ve absorbed the Silicon Valley gospel like scripture: Fail fast. Fail often. Learn and move on. The part they forgot to teach us was what to do with all that failure. So, we bury…
Because conflict is what makes your audience care There’s something desperate in the way modern brands cling to the idea of “the twist”, as if surprise alone will save them. Here’s the bait: The twist is overrated.Here’s the catch: Most stories don’t survive without conflict.And here’s the blood-letting truth: If no one’s opposing you, no…
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