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marketing narrative

Block letters spelling out the word "failure" to feature a blog on how to recover from marketing failure with the help of narrative or storytelling.
Brand strategy | Content marketing | Marketing psychology | Storytelling in marketing

Fail fast, story harder. The strategy that makes failure marketable

By 10/08/202521/07/2025

“Fail fast” left out the best part When story holds, confidence follows The midpoint reversal: where the plot actually begins How to fail like a storyteller Brands that story harder What to do next time you fail?

Read More Fail fast, story harder. The strategy that makes failure marketableContinue

A Cruella de Vil look-alike woman representing that your brand story needs a villain
Brand messaging | Narrative frameworks | Storytelling strategy

Your brand doesn’t need a plot twist. It needs a villain

By 18/05/202509/05/2025

Because conflict is what makes your audience care If the villain is missing, your story feels flat Don’t be the hero, be the weapon What it looks like in the wild Naming your own villain The battle line you’ve been avoiding

Read More Your brand doesn’t need a plot twist. It needs a villainContinue

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