Myth used to mean something The flatlands of Brandland Think like a myth maker, even in a funnel The North remembers. Nordic brands channeling myth Write a myth, sell the shift The Gods are not gone. They’ve been rebranded
What is an arc? Let’s get literal for a second Arcs in the wild. Real examples across media Why brands should use arcs (even in micro-moments) The arc is how we move an idea through resistance. Without resistance, there is no shape. Without shape, there’s no story. What an arc is not What happens when…
Fiction knows this. Marketing pretends not to The narrator is always constructed (yes, even yours) Shaping is not the same as deceiving Transparency beats illusion (but you still get to perform) Bonus prompt: Reverse-engineer the lie
Control, but make it cinematic The power of shared myths The cult blueprint. How brands engineer devotion 1. Sacred symbols & rituals 2. Indoctrination through language 3. The Gatekeeper Effect 4. Manufactured identity 5. Rituals over transactions The ethical panic button (but not really) Now, watch it work It’s your turn
Your brand has a genre Genre, once understood, becomes a shortcut to coherence. It gives your brand tone, shape, rhythm and pace. It becomes the structure behind the storytelling; quiet, but deeply felt. What is a genre, really, and why does it matter for branding? Genre matters because it sets expectations, and expectations shape emotional…