You don’t need a murder to build mystery, but it helps if something feels hidden. Some of the most compelling marketing today borrows from Only Murders in the Building. From true crime podcasts. From TikTok rabbit holes and subreddits where users obsess over fictional characters as if they were forensic evidence. I mean, let’s face…
This is not where stories are supposed to start. But here we are, already in the middle. Already unsure of what’s been left out. Already in motion. Without direction. Which is how most of us move through the world now, isn’t it? Scroll by scroll. Echo by echo. Brand to brand to brand. Linear storytelling…
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