A blackboard with the word "repurpose" and a magnifying glass representing content repurposing in marketing.
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Stretch, multiply, repeat. Scaling your content without losing your voice

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The myth of the content machine The 70/30 rule of content creation What stretching content actually looks like Multiplication isn’t dilution Build your stretch strategy (evergreen meets topical) Scaling as a storyteller Next week we’ll meet the AI behind the curtain

A composite photo collage of a happy girl running on open book pages.
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The Storytelling Lab. Dismantling voice, form, and every copy rule you’ve outgrown

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Welcome to the Lab The next level of storytelling is about undoing the polish to find something warmer underneath. Why disrupting form matters (and why most brands never do it) Experimental formats (with purpose, not gimmickry) The micro-essay sales page Interview-as-copy Choose-your-own-adventure email sequences Voice-switch narratives Disrupted layouts Wildcard: The gaslighting chatbot What happens when…