If your marketing failed, maybe it wasn’t the idea. Maybe it was the storytelling. “Fail fast” left out the best part We’ve absorbed the Silicon Valley gospel like scripture: Fail fast. Fail often. Learn and move on. The part they forgot to teach us was what to do with all that failure. So, we bury…
You’re allowed to change the story. The question is: can your audience follow it? The myth of the masterplan Every brand loves a tidy origin story. It starts with a flash of insight. Maybe a garage or a heartbreak. Some grit, a little grace, and a perfectly timed market need. The narrative rolls out like…
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