Block letters spelling out the word "failure" to feature a blog on how to recover from marketing failure with the help of narrative or storytelling.
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Fail fast, story harder. The strategy that makes failure marketable

If your marketing failed, maybe it wasn’t the idea. Maybe it was the storytelling. “Fail fast” left out the best part We’ve absorbed the Silicon Valley gospel like scripture: Fail fast. Fail often. Learn and move on. The part they forgot to teach us was what to do with all that failure. So, we bury…

An image of the Wizard of Oz, behind the curtain. Here it's used to represent the AI behind the content repurposing curtain.
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The AI behind the curtain. Your 2025 toolbox for story-led content repurposing

AI can remix your blog, but it can’t rewrite your voice. You don’t need to become a tech whisperer. You just need to know which parts of your creativity are sacred and which ones the robots can borrow. Let’s get one thing out of the way: You are not being replaced. Not by ChatGPT. Not…

Content remixing metaphor shown through cheerful female musical artist DJ
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Beyond repurposing. How to remix your content like a storyteller

Repetition is reputation. Remixing is reinvention. Remixing is not reposting, and it’s not recycling either. Remixing is reinterpretation. It’s storytelling through transformation. Think of it like this: A remix takes the essence of a piece, its mood, its truth, its voice, and reshapes it into something that hits differently. Same story, new spine. Musicians and…

A bunch of pencils with one taller than the rest.
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The literary copywriter’s toolbox. Tactics stolen from novelists, poets & playwrights

If it works on the page, it works in a funnel. But if your words don’t make people feel something, your funnel is just a sequence. Here’s what marketers can learn from people who make language do unnatural, unforgettable things. Yes, we’re stealing from the greats There’s a door hidden in the side of the…