An image of the Wizard of Oz, behind the curtain. Here it's used to represent the AI behind the content repurposing curtain.
| |

The AI behind the curtain. Your 2025 toolbox for story-led content repurposing

AI is not the storyteller. It’s the stagehand The tools worth knowing in 2025 The think tank. Your foundational AI writing tools What never to outsource to AI How to work with AI, not for it Taste, not tools Your assignment: Post it. Or save it. Just don’t let it fade

A bunch of pencils with one taller than the rest.
| |

The literary copywriter’s toolbox. Tactics stolen from novelists, poets & playwrights

Yes, we’re stealing from the greats Metaphor. Say what you really mean without saying it You’re not tired. You’re in the cocoon phase. Marketing isn’t a funnel. It’s a ritual. You’re not a software tool. You’re a lighthouse. You’re not a productivity course. You’re a scalpel in a world of blunt knives. Enjambment. Break the…