Netflix promoted Squid Game Season 2 with a real-life scavenger hunt. A textbook example of using mystery marketing.
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Using mystery to build curiosity in your marketing campaigns

To promote Squid Game Season 2, Netflix turned the streets of Bucharest into a real-life treasure hunt, blending pop culture, puzzle-solving, and storytelling into a single campaign. Netflix hid 454 bloodstained green tracksuits, each marked with clues and details symbolizing a player’s fate from Season 1, across local thrift shops. Fans raced to crack puzzles,…

Short, powerful stories drive engagement on social media. Learn how to craft micro-stories that capture attention, evoke emotion, and boost brand interaction across platforms.
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Crafting micro-stories for social media engagement

Social media moves fast. Every swipe is a chance to grab attention – or lose it. What if you could captivate your audience in just 10 seconds? That’s where micro-stories come in. Short, powerful, and designed to connect instantly, without losing depth. This post will walk you through: What are micro-stories? A micro-story is a…