After the (story) arc The forgotten half of the Heroine’s Journey Why brands need a post-journey strategy Mapping the post-heroine arc for brands 1. Return with a secret 2. Reckoning with the familiar 3. Rebuilding trust from a new place 4. The second offering What it all looks like in practice Brand storytelling doesn’t end…
AI is not the storyteller. It’s the stagehand The tools worth knowing in 2025 The think tank. Your foundational AI writing tools What never to outsource to AI How to work with AI, not for it Taste, not tools Your assignment: Post it. Or save it. Just don’t let it fade
The myth of the content machine The 70/30 rule of content creation What stretching content actually looks like Multiplication isn’t dilution Build your stretch strategy (evergreen meets topical) Scaling as a storyteller Next week we’ll meet the AI behind the curtain
From memo to movement When the intern has no soul. Remixing with AI Think like a literary adapter When to remix and what to watch for Remixing is about voice, not visibility What’s next? Scaling without selling your soul
Why repurposing still reigns, and reigns even harder in 2025 But isn’t repurposing just… recycling? What’s changed since last summer? The tools leveled up Your audience is scanning, not reading Burnout isn’t just yours The core benefits (Still true. More true) What to repurpose this summer (start here) Next up: remix, don’t repeat
Yes, we’re stealing from the greats Metaphor. Say what you really mean without saying it You’re not tired. You’re in the cocoon phase. Marketing isn’t a funnel. It’s a ritual. You’re not a software tool. You’re a lighthouse. You’re not a productivity course. You’re a scalpel in a world of blunt knives. Enjambment. Break the…
Your brand has a genre Genre, once understood, becomes a shortcut to coherence. It gives your brand tone, shape, rhythm and pace. It becomes the structure behind the storytelling; quiet, but deeply felt. What is a genre, really, and why does it matter for branding? Genre matters because it sets expectations, and expectations shape emotional…
Welcome to the Lab The next level of storytelling is about undoing the polish to find something warmer underneath. Why disrupting form matters (and why most brands never do it) Experimental formats (with purpose, not gimmickry) The micro-essay sales page Interview-as-copy Choose-your-own-adventure email sequences Voice-switch narratives Disrupted layouts Wildcard: The gaslighting chatbot What happens when…
Let’s talk about your brain (and theirs) Complexity is the enemy of clarity. And storytelling is the original neurological simplifier. Cognitive load, the hidden conversion killer Story isn’t entertainment in B2B. It’s efficiency. It lowers cognitive load while increasing retention. And in B2B, that’s gold. Story = the original user experience (UX) design Narrative isn’t…
Because conflict is what makes your audience care If the villain is missing, your story feels flat Don’t be the hero, be the weapon What it looks like in the wild Naming your own villain The battle line you’ve been avoiding