“Murder your darlings”, goes the saying. A phrase born in literature, but one that belongs just as much to branding and business. The greatest brands, like the greatest books, aren’t defined by what they include. They are defined by what they have the courage to leave out. The phrase, often attributed to William Faulkner, origins…
What if your marketing didn’t feel like marketing at all? What if, instead of trying to capture attention with sales-heavy content, your brand’s messaging felt like a love letter – personal, intentional, and deeply resonant? In an era where audiences are overwhelmed by generic, mass-produced content, brands that truly speak to their audience, rather than…
Is your brand truly connecting or just speaking into the void? Imagine launching a campaign that seems perfect on paper. It’s visually stunning, well-crafted, and carries a powerful message. But the moment it goes live, the response isn’t what you expected. Instead of engagement, there’s silence. Or worse, backlash. This has happened to even the…
You’re not new to business, so why does your marketing feel stale? I mean, you’ve built something real. Your business isn’t a fleeting side project—it’s an established brand with a reputation. You have the experience. You have the clients. You’ve done the hard part. So why does it feel like no one is paying attention?…
In the Chinese zodiac, the Year of the Snake – a year of shedding & strategy! – symbolizes wisdom, patience, and transformation. The snake doesn’t rush. It moves with precision, knowing when to strike and when to shed its skin, letting go of what no longer serves it while keeping what is essential. Brands, too,…
What if your brand’s story could inspire, engage, and build loyalty like the most captivating stories in literature? In a world overflowing with noise and fleeting trends, truly memorable brands stand out by crafting narratives that resonate on a deeper, emotional level. Enter the Heroine’s Journey – a transformative storytelling framework that prioritizes connection, community,…
Social media moves fast. Every swipe is a chance to grab attention – or lose it. What if you could captivate your audience in just 10 seconds? That’s where micro-stories come in. Short, powerful, and designed to connect instantly, without losing depth. This post will walk you through: What are micro-stories? A micro-story is a…
As a female entrepreneur, you wear many hats—CEO, product developer, customer service representative, and, whether you like it or not, marketer. In a fiercely competitive business landscape, marketing is not just an option; it’s a necessity. However, without a clear plan, marketing can easily become overwhelming, leaving you feeling scattered and unsure of your next…
When Ulla Engeström launched her startup, ThingLink, in Finland, she wasn’t looking for overnight success. Her early victories were modest but crucial—like developing a prototype for her interactive media tool and gathering feedback from her first users. These small wins paved the way for securing funding and scaling her business internationally. Today, ThingLink is used…
In the fast-paced world of online business, staying ahead of the competition requires more than just a great product or service. It demands strategic foresight and the ability to cultivate growth organically. One of the most effective ways to achieve this is through seeding strategies. This blog post will guide you through the essentials of…
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