You thought this would be linear, didn’t you? The small reflect the whole Once upon a glitch in the algorithm And then…? Choose your re-entry We end where we didn’t begin
Emotional truth vs. factual distortion Red flags. When story becomes strategy without soul 1. Trauma-trigger marketing 2. The testimonial trap 3. The false founder myth 4. Borrowed voices, misused power The literary ethics of copywriting The ethical storytelling checklist (save this) The ethical freebie or, why the Mad Libs Workbook doesn’t manipulate The stories you…
The myth of the masterplan Whether or not you narrate it. Plot twist vs. pivot. Know the difference Plot twist Pivot Plot twists shock. Pivots resonate. Why brands pivot (and why it often falls apart) How to pivot in public (without losing the plot) 1. Narrate the shift as it happens We’re in a season…
I. Prologue: The mirror that refuses to reflect II. Mirrorworlds and brand myths. What happens when you become too known III. Refract the light. How to break the mirror without shattering trust IV. Through the Heroine’s mirror. The journey after the journey V. An invitation. Step beyond the mirror