Every story is a choice, but most storyteller’s don’t admin they’re making one. The question is: what are you choosing to reveal and what are you leaving out? Let’s begin with the lie. Not the one where you invent clients out of thin air. Not the dramatic glow-up story with three filters and business class…
If you only say it once, did you ever really say it loud enough? There’s something oddly appealing about the “start fresh” mindset. Like if you aren’t bleeding over your keyboard or rebuilding your strategy from scratch, you’re not a real creator. But! Originality is overrated. What matters more in 2025 and beyond is sustainability….
Repetition is reputation. Remixing is reinvention. Remixing is not reposting, and it’s not recycling either. Remixing is reinterpretation. It’s storytelling through transformation. Think of it like this: A remix takes the essence of a piece, its mood, its truth, its voice, and reshapes it into something that hits differently. Same story, new spine. Musicians and…
You don’t need more content. You need more mileage. (Note! Practical tips to start repurposing below!) Here’s the wild thing about summer season: it’s the perfect time to make your content go further. Not louder or faster. Just further. So, before you scramble to create something new while sipping an iced latte and dodging burnout,…
Your brand might not be a hero’s/heroine’s journey. It might be a slow-burn mystery, a cheeky romance, a survival tale… Once you know your genre, everything (voice, visuals, story arc) starts to make sense. Your brand has a genre This might sound strange at first. Genre? Isn’t that a bookshelf decision? A category label slapped…
Your brand has mastered the basics. Now it’s time to dismantle them. Welcome to the lab, where the rules aren’t just bent. They’re reengineered. Welcome to the Lab You don’t stumble in. You choose to enter. The door creaks open not because it’s haunted, but because it’s lived-in. And inside, the light flickers, just once,…
The cursor blinks like it’s mocking you. Your brain is a browser with fifty tabs and zero music playing. Everything you try sounds like it was ghostwritten by LinkedIn in a coma. You’ve done this before. Written the posts, launched the thing. Pulled magic out of half a sentence and a deadline. But lately? Nothing…
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