Fiction knows this. Marketing pretends not to The narrator is always constructed (yes, even yours) Shaping is not the same as deceiving Transparency beats illusion (but you still get to perform) Bonus prompt: Reverse-engineer the lie
The myth of the content machine The 70/30 rule of content creation What stretching content actually looks like Multiplication isn’t dilution Build your stretch strategy (evergreen meets topical) Scaling as a storyteller Next week we’ll meet the AI behind the curtain
From memo to movement When the intern has no soul. Remixing with AI Think like a literary adapter When to remix and what to watch for Remixing is about voice, not visibility What’s next? Scaling without selling your soul
Why repurposing still reigns, and reigns even harder in 2025 But isn’t repurposing just… recycling? What’s changed since last summer? The tools leveled up Your audience is scanning, not reading Burnout isn’t just yours The core benefits (Still true. More true) What to repurpose this summer (start here) Next up: remix, don’t repeat
Your brand has a genre Genre, once understood, becomes a shortcut to coherence. It gives your brand tone, shape, rhythm and pace. It becomes the structure behind the storytelling; quiet, but deeply felt. What is a genre, really, and why does it matter for branding? Genre matters because it sets expectations, and expectations shape emotional…
Welcome to the Lab The next level of storytelling is about undoing the polish to find something warmer underneath. Why disrupting form matters (and why most brands never do it) Experimental formats (with purpose, not gimmickry) The micro-essay sales page Interview-as-copy Choose-your-own-adventure email sequences Voice-switch narratives Disrupted layouts Wildcard: The gaslighting chatbot What happens when…
You’re not blocked. You’re disconnected. When the cursor blinks but you don’t This isn’t a block. It’s a narrative fracture You can’t write from a script you didn’t choose It’s not that you don’t know what to say. It’s that the rules you’ve been handed weren’t built for your voice. Something is coming. But not…