You’re allowed to change the story. The question is: can your audience follow it? The myth of the masterplan Every brand loves a tidy origin story. It starts with a flash of insight. Maybe a garage or a heartbreak. Some grit, a little grace, and a perfectly timed market need. The narrative rolls out like…
The cursor blinks like it’s mocking you. Your brain is a browser with fifty tabs and zero music playing. Everything you try sounds like it was ghostwritten by LinkedIn in a coma. You’ve done this before. Written the posts, launched the thing. Pulled magic out of half a sentence and a deadline. But lately? Nothing…
You’re not new to business, so why does your marketing feel stale? I mean, you’ve built something real. Your business isn’t a fleeting side project—it’s an established brand with a reputation. You have the experience. You have the clients. You’ve done the hard part. So why does it feel like no one is paying attention?…
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