The myth of “too short for story” What is a micro-arc? Micro-arcs that hit hard Rovio’s Angry Birds “Level Up” shorts Too Good To Go’s zero-waste surprise Notion’s dashboard demos Duolingo’s push notification LinkedIn carousel posts telling micro-stories How to build a micro-arc without losing the plot Where micro-arcs work best Arc is more than…
What is an arc? Let’s get literal for a second Arcs in the wild. Real examples across media Why brands should use arcs (even in micro-moments) The arc is how we move an idea through resistance. Without resistance, there is no shape. Without shape, there’s no story. What an arc is not What happens when…
What are micro-stories? Traditional storytelling Micro-storytelling Long-term narratives (books, articles, videos) Bite-sized storytelling (tweets, captions, short clips) Detailed plot, character development Implied details, quick emotional punch Requires sustained attention Designed for instant engagement Examples of micro-stories in action Why micro-stories work on social media 1. Struggling to keep your audience’s attention? 2. Emotional connection drives…